In our world today, there are seemingly endless choices for just about any product people might need. However, high-quality goods can be hard to find since most companies sell cheaper products to save money and increase profits. This is exactly why people are impressed when they get their hands on something made to last. It’s unexpected, yet it’s exactly what people want.
If you’re selling a physical product, you can benefit greatly from this shift in consumer consciousness toward quality, value, and long-term use. As more households prioritize quality over quantity, understanding what drives their purchases will help you tailor your products to meet consumer demand while thoroughly impressing them with quality.
Here’s why quality goods – even at a higher price – are impressive.
Some Industries Require Quality For Safety
While you can get away with making cheap products, like brooms, dustpans, and paperclips, that won’t fly in certain industries. For example, a mountain climber’s life would be put at risk if they used an inferior, cheap rope or carabiner. This demographic will spend top dollar to get the strongest and safest product on the market. They won’t buy used or unrated gear, and have a keen sense for knockoffs and counterfeits.
While many companies have been making strong climbing gear for years, a handful have started to use an exceptionally strong material called Vectran. Vectran is five times stronger than steel and has massive potential in a variety of other industries. Where climbing gear is concerned, it makes sense for companies to use this material since it’s strong and lightweight. Consumers are willing to pay more to get a higher quality material because their safety literally depends on it.
If you’re making products for a market that requires quality for safety, going all out will absolutely impress your customers. The better quality products you offer (with social proof), the more loyal your customers will become.
People Are Tired Of Purchasing Replacements
When was the last time you had to replace something simple around the house because it broke sooner than you expected? Maybe your vacuum cleaner died, or one of your dog’s toys broke after just a few uses. Or perhaps you bought a cheap laptop and it’s been slow since the first month. Most of the time, when a product breaks, it’s not the consumer’s fault. Products used to be designed to last as long as possible. Today, they’re designed to be produced at the cheapest price possible with almost no consideration regarding functionality or longevity.
It’s frustrating to have to constantly replace items that break before you’ve gotten much use out of them. If you remember the quality of the 1990s or before, it’s an even bigger shock because you know how things should be. However, dollar stores and cheap, mass-produced products dropshipped from China have taken over many industries.
People are used to having to buy the same item over and over again each time it breaks, but they’re tired of this. In fact, a lot of people are simply not purchasing those things anymore. Anything that has gone up in price without simultaneously increasing in value is no longer in the budget.
When you orient your products to meet a market’s needs, and you offer high quality at the same time, you’ll start to develop a reputation for being a company that cares about your customers. This is how you’ll generate word-of-mouth advertising from existing, happy customers. If you happen to be the only business in your niche providing high value, you’ll become legendary.
High Quality Often Comes With A Whole Brand Experience
While it’s not always true, most of the time, high-quality products come with a complete brand experience that makes customers feel appreciated and valued. For example, companies selling higher-quality items are more likely to have outstanding customer service support, easy return policies, and friendly staff. Business owners willing to invest more money in the quality of their products are also more likely to spend the money required to take excellent care of their customers.
Quality Products Are More Profitable Long-Term
It’s understandable that businesses need to cut costs to make a profit, but there’s no need to cut costs so low that quality goes out the window. Businesses that go cheap are only interested in making as many one-off sales as possible. Don’t follow this lead. Be the business owner who sells quality products while building a reputable, reliable brand that will create returning customers for many years to come. This is a more sustainable business practice, and in the end, it’s far more profitable.
