In just over seven years, SPRIBE’s Aviator has grown to 10 million monthly players. In an interview in May last year, SPRIBE CEO Giorgi Tsutskiridze praised the game’s simple and fun format as fueling its success. He praised the stunning visuals and user-friendly interface that keep players “at the edge of their seats” and returning for more. However, when pondering Aviator’s future, Tsutskiridze was confident that it lies in one thing- social features.
Social features are interactive elements that allow players to interact and communicate with each other in real-time on gaming platforms like Betway. On Aviator, social features let you do more than place an Aviator bet online. They allow you to share your results, see other players’ results, chat with other players, access tips and tricks, and more.
Operators and game publishers have added social features to their platforms and games in recent years to respond to the growing need for interaction and engagement among online players. Common social elements you may see on your favorite platforms include:
- Chatrooms
- Leaderboards
- Multi-player formats
- Friend lists
- Communities or groups
SPRIBE CEO Tsutskiridze is all for social features. In his interview last year, he explained how Aviator has taken important steps to make their gaming experiences more community-centric.
Tsutskiridze believes gaming is more fun when done together, which is why he approved the inclusion of live chat and leaderboard features in the publisher’s already-popular game.
The live chat feature lets you talk to other players currently playing the game online and share tactics, tips, and tricks in real time. Meanwhile, the leaderboard is a gamification technique that fuels competition among players in the same area or gaming community.
In Tsutskiridze’s words, “It’s all about making players feel like they’re part of a community.”
There are two sides to this question.
On the publisher’s end, social features raise engagement and player satisfaction, which, in turn, raises the bottom line. Tsutskiridze says one of their most popular bet is the group bet, where players can join in on a wager and unlock community wins.
For players, social features make online gaming that much more fun and immersive. Rather than play alone with nothing but a screen for company, you can now make friends and chat with other players on games like Aviator. Many players have built communities from these social features, turning a once-solo activity into a social event.
Aviator’s most popular social features are its live chat function, social sharing features, leaderboards, and group bets.
While playing Aviator on a platform like Betway, you can:
- Chat online with other friends
- Access the real-time results of other players
- Share your results on social platforms like Facebook and Instagram
- Join a group bet
- Compete for rank and community rewards
SPRIBE hopes to add other social features to Aviator in time.
With SPRIBE and other innovative stakeholders leading the way, the future of social gaming is bright. Experts predict that the sector’s next frontier lies in virtual reality and the Metaverse, where you’ll be able to engage with other players’ avatars in real time. Whether or not we get there depends on how fast technology evolves over the next few years.
