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You open a new website. You type a domain name into Google to see if it’s available, but it’s already taken by someone else. Too bad.
This happens more often than not, especially if you have a good name in mind.
What if you really need a domain name that is already claimed? What if you own a valuable domain and want to sell it?
I would hire the best domain broker to negotiate a fair deal for you.
In this article, I will introduce you to the best domain brokers you can hire right now. They take care of all the hard work involved in buying or selling premium space online.
And if you’re not sure if you really need a domain broker, I have some other options that might be right for you.
#1 – Namecheap is the best choice if you can afford to be flexible with your domain name extensions.
Are you looking for the perfect .com domain name or are you more flexible about the exact wording and extension of the domain?
If you have some wiggle room and are willing to be creative, I suggest you check out what you can get at Namecheap. They are a domain registrar, not a broker, but you will find a huge selection of domain names there for much less than you could get through a broker.
You don’t get any help with the negotiations – it’s purely a personal process whether you’re buying or selling, but you don’t pay any upfront costs and there’s only a 10% commission on the domains you sell through the marketplace platform.
And if you buy a new domain name directly from Namecheap, there’s no commission at all.
I think you’ll be surprised at what you can find. Namecheap offers domains for $0.99 for the first year. For that price, you won’t get a .com or .org, but there are many new extensions available, like .store or .link. And .com domain names start at $8.88 for the first year.
The reason I recommend Namecheap to people considering using a domain broker is that they don’t always know what’s out there. You can go crazy trying to get a five-star domain name, when now you can get a perfectly serviceable one.
If you can afford to be flexible, Namecheap can help you find something. The search tool is great. In the Beast mode of the search function, you can enter up to 5,000 keywords. This will return thousands of results on domains accessed with these keywords.
Beast Mode can also make suggestions based on your keyword conversions. Let’s say you search for hireme.com – Beast Mode finds hire.me, for example.
In fact, it automates many of the strategies I recommend if your dream domain name is not available.
The Namecheap marketplace is very easy to use. It’s a peer-to-peer system, the only catch is that all the domains in the system have already been purchased by Namecheap. So if you want to sell or resell a domain on the Namecheap marketplace, it must be a domain you have already purchased on the marketplace. Remember that 10% of your final sale goes to Namecheap as commission.
Namecheap handles all the transactions, so you don’t have to draw up sales contracts with people you’ll never speak to again.
You can probably find something really cheap, especially if you are willing to choose a newer domain extension.
Namecheap is not a broker per se, but it is the missing piece of the puzzle in a similar way. Explore the endless list of available domains and see how little you have to spend to get something up and running.
#2 – Domain.com – The best way to buy .com domains without a broker
It is a good sign when a domain registrar has the best domain name for its industry. Domain.com is not a real domain broker because you cannot sell there, but it is the first place where you can buy top properties online.
If you don’t want to pay commissions to a broker, but need a reliable domain name with a .com extension, that’s where you should look first.
Namecheap is another good registrar for self-purchased domains, but Domain.com offers a wider selection of high-quality .com domain names.
Domain.com offers both standard and premium domain searches. As the most common words and phrases become more and more in demand, it becomes increasingly difficult to get a short, easy-to-remember .com domain.
However, with Domain.com’s premium domain search engine, you can get one for your website.
Now they won’t be cheap. A quick search can lead to exorbitant prices for the domain names you want.
But the helpful staff at Domain.com is ready to help you get the URL of your dreams at an affordable price. Their staff is available 24 hours a day, 7 days a week, by phone or chat. In this way Domain.com functions as a real estate agency in the sense that you can get help and advice during the entire purchase process if necessary.
It won’t be the clean slate you get from a real domain broker, but you also won’t be paying 15-20% commission on the price of the domain.
And although the initial purchase is expensive, premium domains purchased through Domain.com are not renewed at an exorbitant price. Instead, they are renewed at the normal renewal rates.
So even if you buy a .com domain for a few hundred dollars, it will renew for just $9.99 for one year, $19.98 for two years, and so on.
And since Domain.com is more of a registrar than a broker, you can get everything you need from one source. You can get web hosting, email, SSL certificates and advanced security for your new website. In short, you can buy everything you need to protect and grow your investments.
If you are not ready to hire a real estate agent, Domain.com is your best option to buy a top domain on your own.
I’m talking about .com domains with two easy to remember words. Less popular domain name types and newer domain extensions are available at Domain.com, but Namecheap is probably cheaper.
Domain.com is an excellent combination of a traditional domain registrar, detailed domain search and broker support. If you want to claim the best domain name, start your search today at Domain.com.
#3 – GoDaddy Domain Brokerage – The best for buying domains under $5,000.
Many people use GoDaddy’s domain brokerage service to buy a domain name that currently belongs to someone else. Here’s why: It is very easy to use and requires little or no work on your part.
Additionally, GoDaddy brokers work with any domain you want, regardless of price.
I recommend it for those who don’t want to spend more than $5,000 on a domain. The truth is that this is a pretty low number in this region. A .com domain with the words that appear in a real dictionary usually costs five to six thousand euros, or even much more.
You will find that GoDaddy has a higher commission (20%) than you would get if you went to a small domain broker. The problem is that these small businesses are not always willing to take on customers who want to buy small fish domains for less than $5,000.
GoDaddy doesn’t care about the cost. Once you have made contact with the real estate agent, he will find the domain you want. So, if your budget is no more than a few thousand dollars, GoDaddy is a great place to start.
Just contact GoDaddy and let them know what area you need. In response, you will receive an email asking you what price you are willing to pay.
After that, GoDaddy takes care of everything else. The broker spends up to 30 days researching the owner of the property and trying to negotiate a price. If the broker is successful, the domain becomes your property. Just follow the instructions and you have everything under control.
It’s not impossible to get a domain yourself, but GoDaddy does all the work for you. Moreover, the company has a good reputation. Instead of approaching you as a person or a company, the seller is dealing with one of the biggest names in the business. Both parties will feel more at ease if a trusted broker handles the arrangements.
GoDaddy also handles all the legal work, but cannot provide the strategic advice that other domain brokers offer. In fact, it’s a simple point-and-shoot service.
An initial payment of $119.99 is required to get started, and GoDaddy takes a 20% commission if the deal goes through. Remember, you won’t get your commission back if the sale doesn’t go through.
The higher than average upfront commissions and fees reflect the fact that GoDaddy deals in all sizes. Other firms can afford to lower their commissions and waive upfront fees when taking on business over $5,000.
In fact, other brokers can afford to take a smaller cut because they are only going after the biggest piece.
5,000 is not a fixed number. But if you’re in the area, you’ll have a hard time finding a broker who doesn’t charge a retainer to make it profitable.
GoDaddy is not the broker of the sale, but you can use their auction site to sell the domain. There is also a free domain evaluation tool you can use to determine where to start bidding.
Not everyone wants to spend tens of thousands of dollars on a domain name. You always want the realtor to do everything quickly and correctly, the first time.
With GoDaddy’s domain brokerage service, the transaction will be as smooth and effortless as possible. If you can spell the domain name you want, GoDaddy will do it for you.
#4 – VPN.com – the best way to keep your identity private
VPN.com can help you negotiate the sale or purchase of a domain if you wish to remain anonymous.
The firm specializes in strategic stealth acquisitions and works on behalf of Fortune 500 companies, founders, high net worth individuals and other organizations that need to remain undetected.
The truth is that people with limited resources often overpay for domain names. I don’t mean to speak ill of domain owners, but some have been known to put the screws to potential buyers because they know they can.
VPN.com won’t let this happen. Because of its discretion, the company is a favorite with celebrities, athletes, politicians and anyone who needs to reveal their identity with full knowledge of the facts.
Think about it. How much will the property cost if the seller knows Oprah wants it?
These hidden acquisitions require finesse and expertise to be managed correctly. A simple search on a certain domain name can provide a lot of information. VPN.com manages to orchestrate all communications so that your name remains invisible until the ink dries.
Unlike many other domain brokers, VPN.com offers a range of online services. As you might have guessed, this company deals with virtual private networks (VPN). Secure communication is not a problem.
For those who have to go through the hidden acquisition steps, VPN.com can help protect your investment. The company has its own legal counsel. You will know what to do if someone infringes on your domain, and you will be able to register your trademark in any country.
There are no upfront fees, but VPN.com typically works with buyers and sellers of domains worth more than $5,000.
I suppose those interested in hidden acquisitions will agree, but I wanted to mention it anyway. In case of a successful sale, a commission of 15% will be charged.
For those who need maximum privacy, VPN.com is the domain broker to work with. And if you want to sell a premium domain and you’re not sure of its value, contact VPN.com today for a free estimate.
#5 – Domain Booth – lowest commission for leading domain broker
I can imagine DomainBooth charging insane prices for their brokerage services in the future. But right now, you can get one of the best domain brokers on the market for an exceptionally low commission of 12.5%.
So you still pay, but 2.5% less than other premium brokers. If you are negotiating to purchase a five or six digit domain, the savings can be significant.
DomainBooth is a newcomer in the domain brokerage business. In 2015, founder James Booth, then 26, created a furor: His company sold more than $5 million worth of domain names in the first 12 months.
It wasn’t a flash in the pan either. Today, DomainBooth is one of the most successful domain brokers, having beaten some of the major players in the industry. Selon Escrow.com, Booth s’est classé deuxième parmi tous les courtiers en ventes de domaines en 2020.
The company specializes in extremely short domains – two-letter domains, numbers and letters, three letters and one word. If you are interested in such a project, I highly recommend you contact DomainBooth.
There is simply no other court at this level which charges equally low commissions. The minimum commission for buying is $500 and for selling $1,000, which means the company is focused on buying domains worth more than $5,000 and selling domains worth more than $10,000.
You don’t pay a cent if DomainBooth can’t close a deal.
For a company as young as DomainBooth, it has created a rich network of buyers and sellers. You can list your domain for sale on the DomainBooth mailing list for $750. In this way, you reach many interested buyers in different markets that you would have difficulty reaching on your own.
By using DomainBooth as your broker, you place yourself in a privileged position to maximize the benefits of your purchase or sale. The commission is still there, but it won’t be as high as other brokers offering similar rates.
Contact DomainBooth today for help buying or selling a premium domain.
#6 – Grit Brokerage – best if you buy premium domains regularly.
Grit Brokerage is one of the established players in this field. The company has won major contracts and helped brands establish themselves online.
I often recommend them to companies in the premium domain market. It may not be something you need all the time, but it’s not if you buy a solid domain for your business and are done with it.
If you are looking to integrate domain buying into your overall branding and marketing strategy, Grit Brokerage is the ideal broker to work with. It’s like having a domain expert in your office, but they don’t work full time.
The company can help you determine how to move to a better domain in your industry or expand your reach and SEO strategy with multiple domains.
Grit.org is the parent company of Grit Brokerage. The organization strives to empower people to create better businesses and communities. When you partner with Grit, they invest their time to help you grow by acquiring the right domains at a fair price.
This is no easy task, even for companies with deep pockets and bright ideas. It took Elon Musk more than a decade and $11 million to create tesla.com. Previously, the company used teslamotors.com and was steadily losing ground in search results.
The battle for the main domain isn’t hard for everyone, but it’s never easy these days.
You will have to contact Grit Makelaardij for a price, but contact is not difficult to make. The mobile phone numbers of the founder and key partners are listed on the website. Imagine the service and accessibility they offer to paying customers.
Whether you are a frequent buyer or seller, Grit Realty can help you in the long run. Contact us directly and start a productive collaboration today.
#7 – MediaOptions – the best for domains over $75,000.
If you’re looking for the perfect domain name – perhaps an exact match to your business name or a keyword in your industry – it won’t come cheap.
And it will be incredibly expensive unless you have an experienced negotiator in your corner.
If you lack flexibility – you need this area – it’s time to call MediaOptions and get help from the most successful company in the industry.
It was founded by Andrew Rosener, who was the world’s top domain broker at Escrow.com for the past three years. He is the creator of the Rosener equation, which is used to value estates, and has appeared in court as an expert witness on estates.
The knowledge of the Rosen area is a key element of MediaOptions success. The company has made hundreds of millions of dollars in domain sales in the more than a decade of its existence.
I highly recommend this agent for businesses that need a top-notch real estate website. MediaOptions has a great deal of experience in stealth acquisitions and in finding owners of domains that do not want to be discovered.
In fact, MediaOptions controls every step of the domain acquisition process that gets people into trouble. You don’t have to go through the trouble of finding and convincing a domain owner who doesn’t want to sell the domain. An experienced broker knows how to get the best out of this delicate conversation.
And because MediaOptions knows how the game is played, your identity remains hidden. That way, you won’t find yourself in the difficult situation of having to get exactly the area you need.
I also recommend MediaOptions if you have an expensive domain to sell. Over two decades, the company has developed the most efficient outside sales process of any brokerage. This includes a rich network of buyers and sellers, top domain newsletters and timely press releases.
You won’t find a better team, and MediaOptions can afford to be picky when it comes to clients. To qualify for premium brokerage services, the value of the domain sale must equal or exceed $75,000.
Generally, these are one- or two-word domains that have high search volume for exact matches.
If this description matches what you are looking for, a salary of five or six figures (or even higher) is possible. Buying one of these domains will pay off very quickly, as your pages will appear on the first page of Google’s search results.
The value of these top domains is such that negotiating their sale or purchase requires someone who knows what they are doing. You should expect to find an expert on the other side of your potential case. And so are you.
MediaOptions is your best choice. The company’s results and reputation speak for themselves. The fact that they charge a 15% commission is another plus. I know this is the standard rate in the industry, but given the success of MediaOptions, I think they could charge more.
If you need the best and are willing to spend money for that, then hiring MediaOptions as your domain broker gives you the best chance of getting good results. Contact us today.
What I looked at to find the best domain agents
There are some basic rules for choosing domain brokers, as there is literally no certification required.
Anyone can say they are a domain broker, but you should only consider such brokers:
Have an impeccable reputation
Use a recognized payment system such as PayPal or Escrow.com
Conduct all negotiations in a confidential manner
If you must use a broker, it is a minimum requirement. A lot of money goes into domain names on the Internet. The marketplace attracts scammers, who you want to avoid at all costs.
All my recommendations for domain brokers are provided for you. They are well-known and respected in the industry, and they can protect you from those who are not.
There are now a number of brokerage services. You can get help with the transaction, so you don’t have to draw up a purchase contract or find the owner of the domain.
Some domain brokers offer an advisory relationship instead. They can help you build and protect your brand for the long term through marketing, acquisition and domain strategy.
There is a lot to know about domains, and they are constantly evolving. By hiring a good domain broker, you don’t have to worry about any of this.
In fact, you only need to focus on a few things to get in touch with the right person.
How important is the exact field?
The value you place on a particular domain name will determine the type of real estate agent you should look for. I will illustrate this with two examples:
Example 1: You want a short, easy to pronounce and spell domain, and you want it right away. The exact name doesn’t matter much. Ideally, the name should be related to your business, but you can be flexible and creative.
Example 2: You’ve patented your business, you know the exact domain name you need, and that can only be it. They are willing to invest as much time and money as it takes to get that special domain name.
Both people could use domain brokers, but they need totally different types of services.
If the exact domain name is not the end of the world, you can start by looking at what you already have. Namecheap and Domain.com make it easy to become your own domain broker, even if you’ve never bought a domain before.
You can also contact GoDaddy’s domain brokerage service if you don’t feel like going through an auction or negotiation. Just tell the broker what you want and how much you’re willing to pay, and GoDaddy will take the next 30 days to get it done.
If you need a specific domain and can’t compromise, I highly recommend looking at companies like VPN.com, Grit Brokerage, DomainBooth or MediaOptions.
These people know what they’re talking about – and that’s important, because it’s not easy to get exactly the domain you want at a fair price.
It may be impossible to find the owner of the domain. I’m serious. Sometimes the owners don’t want to be found. They bought the property years ago for a project that never came to pass, and now they don’t want to let it go out of inertia or resentment.
Whatever the reason, these domain owners are tired of being harassed by people. They often create fake accounts, fake addresses in other countries and whole fences to scare people.
The really experienced domain brokers know all these barriers and track people down like a sheriff at the border.
Here’s another thing to think about if you’re in the market for a : Everyone knows they’re valuable. Plus de fruits à portée de main.
The person who owns the field you are so interested in is probably not a slacker. They can even make a living selling domains. If you enter a negotiation without someone on your side who knows as much as the seller, things can quickly get out of hand.
Advances and commissions
All domain brokers charge for their services in slightly different ways. It is important to understand exactly how this works. You can pay the money even if you don’t get the domain you want.
Some brokers charge a starting fee to get started and then take a commission based on a percentage of the sale.
Keep an eye on this percentage, as premium domains often come with a five or six figure price tag. Commissions add a significant additional cost to the price of the domain or reduce the profit of the domain you sell through a broker.
Moreover, if you decide to become your own broker on Domain.com, you will have to pay a commission for using the platform to make transactions.
You will learn that some brokers work only on commission. No advance. These companies only make money if they get what you want at a price you are willing to pay.
If your budget is not very large, commission agents may not accept you as a client. They are not large companies and they cannot afford to spend time negotiating agreements with small commissions.
On the other hand, GoDaddy charges an upfront fee, but their brokers will do whatever you want. Just point and shoot.
A 10-20% commission is the norm. I know it will cost a lot of money, but it’s worth it.
The best domain brokers work because they consistently help their clients get a better deal than they could on their own. They can help you acquire a domain for less than it would cost on the open market. When you sell, they will help you maximize the value of your sale.
Because using a domain broker is a strategy, not a ready-made solution. You need to understand the fee structure to choose the right broker and avoid surprises later.
Discreet acquisitions
What if you don’t want people to know you’re a buyer or a seller? As if it is so important that your identity or the name of your company remain completely secret?
All the brokers I’ve looked at protect your identity to some degree, but sometimes it takes a little more finesse. If anonymity is a must for you, you should find a broker who specializes in covered buyouts.
That’s why it’s so important.
When a domain owner gets a call from a broker, he automatically knows that there is a lot of interest in his online property. After all, someone did hire a real estate agent.
Put yourself in the seller’s shoes. They will try to make as much money as possible from the sale. Isn’t that so?
The only thing that keeps them from raising the price is what they think you are willing to pay. So if they do a little research and find out you’re a very wealthy company or a startup that just got funding, they’ll focus on the high end of your budget.
If you can spend six or seven thousand dollars on a domain, that doesn’t mean you want to.
Whatever your reason for wanting to remain anonymous, if it bothers you a lot, you should choose a real estate agent who knows how to make undercover purchases. When you contact them, ask them to tell you their war stories and the crazy maneuvers they had to take to get their clients the domain of their dreams.
If he’s really good, the broker will have no shortage of ridiculous-sounding stories about the games he played to make ticklish transactions. At least, that’s my experience. You need to work with someone who knows how to play the game.
VPN.com has a history of negotiating the purchase of domains for politicians, celebrities and high profile branded organizations. This is a good place to start. MediaOptions and DomainBooth are also on the shortlist if you want some leeway.
Conclusion
An effective domain broker simplifies the process of buying or selling a domain.
Let’s face it, successfully selling or buying a domain can take a lot of work up front. Once you have determined what domain name you need and made sure it is already registered, the next step is to determine which domain broker meets your needs.
As the saying goes, not all domain brokers are created equal. Here is a brief overview of the domain brokers I recommend and review here:
Namecheap – best option if you can afford to be flexible on domain extensions
Domain.com – best option to buy .com domains without a broker
GoDaddy Domain Brokerage – best option to buy domains under $5,000
VPN.com – best option to keep your identity private
Domain Booth – lowest commission for best domain brokerage
Grit Brokerage – best option if you regularly buy premium domains
MediaOptions – best option for domains over $75K
Now, I’d like to hear your opinion. Are there any domain brokers that you have a lot of experience with that are worth mentioning? Let me know in the comments. I’m all ears!
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