How often do you close the site after a few seconds of scrolling? Hardly, one could argue, it doesn’t happen on a regular basis. It happens because of obvious problems related to the placement and presentation of functional information or a design that smells of the prehistoric era. Today, the consumer is extremely demanding because one has many alternatives to solve the problem. Because of this, all elements of the site should be optimized, clear, and easy to use. In this article, we will discuss the footer and its role in the overall picture of the site. What’s best to put there, how it should look, and other related issues? By the way, you can look for more website footer examples.
From searching for a clothing store to visiting government websites today, we solve many problems by surfing online resources. Think back to your user experience and answer the question, “When was the last time you scrolled to the end of a page without even reading all the basic information?” Agreed, this happens a lot.
We get used to having a block at the bottom where they put all the most important information about the company, options for contact, and even social media links. It is this bottom element that is called the footer. So why is it so important?
Let’s imagine that your washing machine broke a week ago. And the question of buying a new one has gone from thinking and going to the store for an appraisal to the stage of solving the need. Most likely, you could not find your option in the offline store, but you were offered to order the right model on the website. And here you are, you opened the page, maybe you even saw a discount for a new customer and so on. But when the question of transportation arises, you can’t find any information about what will happen if the car gets damaged during the delivery. Naturally, you’ll scroll down to the bottom of the page to find contact information or the part with frequently asked questions. But what if it’s not there? How frustrated would you be to lose so much time and no results? It’s unlikely you will go to another store after. And all because of some small but important block of information. Do you think your customers need it?
So, above, we found out what a footer is and why it is such a necessary component of the site. Now it’s time to understand what you can, and most importantly, you need to put it in the footer to keep the visitor satisfied.
Official Enterprise Regulations
The first thing you should have an official enterprise. This is information about the rules of use, whether the resource is protected by copyright, and, of course, the terms of privacy. Everything, of course, depends on your company. However, you’re unlikely to want intellectual property attempted to be stolen. At the same time, if you have registration fields where the visitor leaves personal data, you must provide information about their use and protection. In addition, if a person spends money on the site, he must understand how the procedure will be carried out. Clearly developed regulations will keep both the company and the user safe.
Leave basic information to contact the company. For this, of course, you can create a whole section. However, it is better to duplicate the main contacts in the footer.
If your company has an offline location, leave the address and a detailed description of the location. This greatly simplifies life when, for example, customer needs to make a delivery.
Below you can also put a link to a map of the site. This is convenient. If a person has checked the site to the end of the page, and this, as we have discussed, happens often, one will find the necessary information in a compressed form and is unlikely to pass by.
The Company’s Branding
Give the block a style specific to your company. For example, you can use the logo and place it in the footer. In addition, such a practice gives a kind of serious look of the company in the eyes of the customer.
You can take the opportunity to include a block for a quick search of the necessary information within the site.
Don’t forget to show your achievements and awards. This contributes to an increase in credibility.
Call to Action
And, of course, leave the guest any call to action that will somehow connect one with the company. Perhaps, it will be an option where the store sends letters about current promotions or a block where you can ask a question to the manager? It’s up to you to decide.
Of course you can understand what is best for your site only after a detailed analysis with a team of professionals. So don’t be afraid to ask for a help.